In 2025, China’s digital entertainment industry is going global at full speed. Mobile games and short-form dramas are leading the charge, becoming the two fastest-growing export categories.
Chinese developers are frequently topping app store charts with genre-blending games that combine SLG, sandbox, and idle elements. At the same time, short drama platforms like ReelShort and Kuku TV are gaining ground in overseas markets thanks to localized content and agile monetization models.
Just in May 2025, more than 226 Chinese short drama apps generated over 71.66 million downloads and $188 million in revenue globally — a clear signal that content from China is not just crossing borders, but scaling fast.
Behind the headlines, however, a less visible but critical challenge remains: cross-border payment pain points.
The Four Key Payment Challenges in Going Global
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Slow Revenue Settlement
Major platforms often operate on monthly billing cycles, with payout delays ranging from 30 to 45+ days. Holidays and invoicing issues can make things worse, straining companies' cash flow. -
Fragmented Payment Scenarios
Day-to-day spending — from influencer payouts and ad account top-ups to payroll, content services, and team reimbursements — is scattered and hard to manage at scale. -
Hidden FX Costs
Global operations mean multi-currency transactions. Exchange rate fluctuations and hidden fees can quietly drain profit margins over time. -
Compliance & Security Risks
Informal methods like using “friend accounts” or third-party collectors introduce regulatory risk and compromise fund security — especially for smaller teams.
Adpos: Built for Global Ad Payments in Digital Entertainment
As a global virtual card platform built for advertising, Adpos offers digital entertainment companies a payment solution tailored to every stage of their global ad operations:
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Unlimited Card Creation & Cost Optimization
Instantly generate unlimited virtual cards for platforms like Meta Ads and Google Ads. When you start using our virtue cards, you have chances to have free cards to test： -
Bulk Operations for Efficiency
Manage hundreds of cards with batch tools, aliases and spending caps — perfect for multi-account ad strategies. -
Team-Level Budget Management
Set role-based permissions, create sub-accounts, and use real-time spending reports to track team activity with precision. -
Risk Control
Lock cards to ad-related transactions only, ensuring marketing budgets stay on target. -
Global Compatibility
Leverage premium and exclusive BINs compatible with Taboola, MGID, and more. Timezone-aware reports and monthly billing simplify cross-border fund tracking.
In today’s hypercompetitive entertainment landscape, payment infrastructure is not just back office — it's a strategic asset.
Adpos helps digital entertainment companies scale by easily starting business, reduce risk, and take control of global growth.