In today’s fast-paced, multi-platform ad landscape, payment efficiency has quietly become the hidden lever that defines how far a brand’s marketing can scale. While brands and agencies enjoy the productivity boost from tech-driven advertising, they’re also grappling with increasingly complex ad spend management. The real challenge is no longer just about “how much to spend,” but how to make every dollar translate into measurable growth.
This challenge is especially pronounced in influencer marketing — now a core acquisition channel for brands.
Influencer Marketing Goes Mainstream – TikTok Leads the Charge for Gen Z
Influencer marketing isn’t a trend anymore; it’s a global industry on track to hit $33 billion by 2025. For brands targeting Gen Z, creator-driven recommendations now influence the entire customer journey — from first discovery to final purchase.
-
40% of consumers discover new brands through influencers every week.
-
74% of purchase decisions are shaped by creator content.
And when it comes to reaching younger audiences, TikTok stands out. Its algorithm-driven discovery and unique platform dynamics have made it the go-to channel for Gen Z and millennials to find their next favorite product.
TikTok One: Turning Creator Marketing Into a Scalable Engine
In April 2025, TikTok rolled out TikTok One, its all-in-one creator marketing platform designed to make influencer campaigns faster, smarter, and more ROI-driven. The platform integrates all TikTok for Business creative tools and insights into one ecosystem, covering:
-
Native Creator Partnerships (formerly TTCM): Buy into influencer-driven organic reach at fixed rates.
-
Full-Service Campaign Packages (Channel Influencer Groups): A one-stop solution for brands needing end-to-end execution.
-
Mass Content Production (formerly TTCC): Harness TikTok Creation Challenges to produce high volumes of engaging, on-trend content.
Powered by AI, TikTok One helps brands and creators predict traffic trends, scale high-performing content, and accelerate business growth worldwide.
Adpos: Payment Solution in Influencer Marketing
As influencer campaigns scale across platforms and regions, payments have become one of the biggest friction points. Adpos — a one-stop advertising payment solution designed to remove that bottleneck.
With smart FX, flexible budget, and automated reconciliation, Adpos ensures every advertising dollar is deployed efficiently and securely. Brands and agencies can:
-
Deploy budgets on demand across multiple platforms and stores.
-
Control ad spend in real-time without the headaches of manual tracking.
-
Scale globally faster, without being slowed down by cross-border payment complexity.
In a market where speed and precision define winners, adpos makes sure your ad budgets work as hard — and as fast — as your campaigns.