Today, Google Ads serves as an important promotion channel widely used by numerous marketers. However, many media buyers often face the frustrating issue of sudden account bans when creating and operating Google Ads accounts.
Policy Background & Risks
Google’s February 2025 advertising policy explicitly requires advertisers to provide authentic and accurate payment method information. Furthermore, since August 31, 2024, advertisers offering specific services such as financial products and medical services have been required to register accounts as "organizations" and accurately submit detailed information including legal names, addresses, and DUNS numbers. Google’s management of ad accounts has become increasingly stringent, and any non-compliant operation may result in account suspension.
Google’s systems detect account connections through multiple dimensions. If a payment method—such as a credit card or virtual card—was previously linked to a banned account, new accounts are very likely to be quickly identified and banned. Additionally, overlaps in IP addresses, network environments, or device information with banned accounts can also pose risks to new accounts. New accounts, in particular, are more vulnerable to bans than farmed old accounts ones when connection traces are detected, as they lack accumulated trust.
Practical Solutions to Reduce Risks
Google media buyers can adopt effective measures to avoid such payment-related bans.
1. Use Reliable Cards & Anti-Detection Tools
It is important to equip each account with a "clean" virtual card that has never been used for Google Ads. Meanwhile, tools like anti-detection browsers and IP proxy services help hide device fingerprints, such as Canvas plugin data, font configurations, and WebGL information.
However, this method has drawbacks:
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High costs: Related tools often cost over $90 per month, increasing marketing expenses.
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Operational risks: Even small errors (e.g., forgetting to update browser fingerprints) may trigger bans.
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Warm-up requirements: New accounts need weeks of "warming up" to build trust; otherwise, they are prone to suspension.
2. Google Ads Agency Accounts
These accounts, operated by professional agencies, have obtained Google’s trust certification and carry relatively lower risks. They are funded through agency channels, eliminating the need to directly link personal payment methods—effectively avoiding payment-related connection risks.
Key advantages:
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Support for unlimited daily budgets.
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Balances can be transferred if accounts are banned, minimizing losses.
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Provide a stable platform for marketers who want to focus on campaigns rather than account maintenance.
As Google’s advertising policies continue to evolve, marketers must stay updated on changes, strictly comply with regulations, and strategically choose clean payment sources and trusted account providers. This is the only way to run campaigns stably on Google Ads, avoid payment-related bans, and ensure marketing success.