Before they achieve success, search arbitrage media buyers lose hundreds of dollars a month experimenting with various Meta Ads methods. However, what if there was a way to increase earnings, decrease losses, and simplify your workflow? What you've been lacking is an unfair advantage - these 5 automated optimization principles.
Before you begin!
Please be aware that the time zones and criteria listed in the following regulations are merely meant to be used as a guide! It is strongly advised that you change the time zone settings to your ad account reporting time zone or another suitable time zone, and that you adapt the performance levels to your actual needs.
Cut Non-Promising Campaigns
Your daily routine includes releasing new advertisements on a regular basis. This approach raises your ad budget and raises the potential of experiencing greater testing losses while also assisting you in discovering new, successful ads.
This optimization rule will automatically shut off non-promising campaigns on time, helping you reduce the waste from your advertising spend. 
Rule explanation:
The rule checks if a campaign has been running for more than 4 days and if it has generated less than 40 conversions. Additionally, it determines whether the ROI was worse than negative -30% for yesterday and for the previous two to four days. The guideline also addresses the time of day that the actions are carried out. Here, we combine the one-hour execution frequency with the time zone selection for the ad account.
Detect Performance Dips
The purpose of this rule is to identify negative performance shifts in a successful campaign and stop losses before it wastes any profits generated so far. It seeks to pinpoint programs that have been operating at a high level but have recently seen a noticeable decline in performance.
Rule Explanation:
The rule checks whether the tracker ROI over the previous four to two days was more than 10% and whether the ROI for yesterday was less than -10%. Furthermore, it determines whether the CPA has increased by 50% in comparison to the CPA over the previous two to six days. It executes the next day after the previous day’s revenue has been finalized by using the Hour of Day condition in combination with the execution frequency of every 1 Hour.
Clone Winning Ad Sets
The goal of this rule is to assist you in horizontally scaling your Meta campaigns by identifying and replicating winning ad sets twice a week, 3 times a week.
Rule explanation:
The recent 6 to 3 days and the last 2 to 1 days are the two time periods over which the rule assesses the effectiveness of your Meta campaign ad settings. The rule starts cloning if the performance is more than 15% in both intervals. The rule also includes an Hour of Day requirement, which limits the cloning to three times per week at 1 am in the time zone of the ad account. In order to apply this condition, it is combined with an execution frequency of once every hour.
Scale Winning Ad Sets
By automatically increasing the ad set or campaign budget by a certain percentage of the current budget, this rule will assist you in automatically scaling the budget of your winning ad sets or campaigns.
Rule explanation:
The filter looks for campaigns or ad sets that have generated more than 50 conversions in the last seven days (apart from today). Then it determines whether your campaign's or ad set during the last two to one and six to three days has a return on investment (ROI) of more than 20%. Only three times a week at one in the morning in your designated time zone—the ad account time zone—will the budget be updated thanks to the Hour of Day condition combined with the one-hour execution frequency.
Once all these conditions are true, it increases the budget by 40% of the current budget by respecting the minimum and maximum budget limits.
Low-Performance Alerts
This has an extremely clear-cut goal. It notifies you if any of your Meta campaigns or ad sets are operating at a loss for more than four days.
Rule explanation:
The rule determines whether your ad set or campaign has had fewer than thirty conversions in the last five days. Additionally, it determines whether the ROI is worse than -10% for the previous 4 to 3 days, 3 to 2 days, and 2 to 1 days. Every two hours, it runs and notifies you via email, Slack, or Telegram with the names of your Meta campaigns or ad packs that fit the criteria of the rule. There is no optimization activity carried out.
Managing campaigns for search arbitrage shouldn't be difficult. Campaign optimization is set on autopilot by these easy-to-implement guidelines, allowing you to scale your wins and get rid of the failures without having to work too hard. With your Meta Ads, it's time to work smarter, not harder.
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